Top Digital Marketing Course in Rohini with 100% Placement Assistance

Keyword Research & Competitor Analysis is a crucial module in digital marketing that teaches you how to identify the exact words and phrases your target audience searches online. In this section, you will learn how to find high-traffic, low-competition keywords using professional tools, understand search intent, and organize keyword lists for SEO and paid campaigns. The competitor analysis part helps you study your competitors’ websites, ads, backlinks, and content strategies to discover what works in your industry. By analyzing their strengths and weaknesses, you can create smarter marketing plans and outperform them in search rankings. This module ensures you build data-driven strategies that increase visibility, attract the right audience, and improve conversion rates for any business or brand.

Content Marketing Strategy is a structured approach to creating, publishing, and managing valuable content that attracts and engages a target audience. It focuses on delivering relevant information through blogs, videos, social media posts, emails, and more to build trust and authority. A strong strategy starts with audience research, keyword analysis, and goal setting, followed by a content calendar and distribution plan. It also includes performance tracking using analytics tools to measure engagement, traffic, and conversions. By consistently providing useful and meaningful content, businesses can strengthen their brand presence, generate leads, improve search rankings, and nurture long-term relationships with customers, ultimately driving sustainable growth and higher return on marketing efforts.

E-commerce Marketing Strategies focus on promoting online stores and increasing sales through targeted digital techniques. This module teaches how to attract the right audience, optimize product pages, and improve conversion rates using SEO, paid ads, and social media marketing. You will learn how to create effective product listings, run remarketing campaigns, and use email marketing to recover abandoned carts and build customer loyalty. It also covers pricing strategies, competitor analysis, and marketplace optimization for platforms like Amazon and Flipkart. By the end, learners can design data-driven campaigns, track performance with analytics tools, and scale online businesses efficiently, helping brands grow their visibility, traffic, and revenue in the competitive e-commerce landscape.

Affiliate marketing is a performance-based digital marketing strategy where individuals or businesses earn a commission by promoting other companies’ products or services. Affiliates share unique referral links through blogs, websites, social media, or email campaigns. When someone clicks the link and makes a purchase, the affiliate receives a percentage of the sale. It is a popular method because it requires low investment, no product creation, and flexible working hours. This model benefits both brands and marketers: companies gain more sales and exposure, while affiliates earn passive income. With the right niche, content strategy, and audience trust, affiliate marketing can become a scalable and long-term online earning opportunity for beginners as well as experienced digital marketers.