Best Digital Marketing Institute in Pitampura 2026

Pay-Per-Click

Pay-Per-Click (PPC) is a highly effective digital advertising model used to reach targeted audiences through search engines and paid ad platforms. In PPC advertising, advertisers pay only when users click on their ads, making it a cost-controlled and result-oriented marketing strategy. PPC plays a major role in lead generation, sales growth, and brand visibility, which is why it is in high demand among businesses and digital marketing professionals.

The PPC training module at DSSD focuses on building a strong understanding of Google Ads and paid advertising fundamentals. Learners gain practical knowledge of keyword research, ad creation, bidding strategies, campaign structuring, landing page optimization, and performance tracking. The training emphasizes generating quality traffic and conversions, not just clicks.

Our sessions are conducted by experienced industry trainers and include live demonstrations, practical exercises, real campaign walkthroughs, and tool-based learning. The course content is regularly updated to match latest Google Ads policies, tools, and market trends, ensuring learners stay industry-ready.

This PPC training is ideal for students, job seekers, marketing professionals, entrepreneurs, freelancers, and business owners who want to master paid advertising and manage campaigns confidently. After completing this module, learners will be able to plan, execute, optimize, and analyze PPC campaigns, including keyword selection, negative keywords, ad group structuring, landing page alignment, and budget optimization.

Affiliate Marketing

Affiliate Marketing is a performance-based digital marketing model widely used by businesses to increase sales, leads, and online visibility through third-party promoters. This module is designed to help learners gain a complete understanding of affiliate marketing concepts, tools, and practical execution.

In this training, students learn how affiliate marketing works, how to choose the right affiliate platforms, products, and networks, and how to promote offers effectively using banner ads, product links, buttons, and content-based promotions. Sessions are conducted by industry experts who share real-world strategies, best practices, and successful use cases.

After completing this module, learners will be able to plan, manage, and optimize affiliate marketing campaigns for different business models and generate commission-based revenue.

Course Curriculum

• Introduction to Affiliate Marketing
• Types of Affiliate Marketing Models
• Affiliate Networks, Agencies, Products & Services
• Selecting the Right Affiliate Strategy for a Business
• Commission-Based Lead & Sales Generation
• Understanding Affiliate Tracking & Performance
• Practical Tactics to Use Affiliate Networks for Business Growth
• Real-World Affiliate Marketing Success Stories

Social Media Marketing 

The Social Media Marketing module at DSSD is designed to help learners build strong brand presence and generate quality leads using popular social media platforms. This training focuses on developing practical skills required to promote products and services effectively while understanding how social media fits into the overall digital marketing ecosystem.

During the course, learners are introduced to proven strategies, tools, and techniques that help increase reach, engagement, and conversions. The training enables students to understand audience behavior and use social media platforms strategically for business growth.

Key Benefits of Social Media Marketing Training

• Learn how to create and manage effective social media campaigns
• Develop skills to build a career as a Social Media Marketing professional
• Understand how to plan and execute result-driven social media strategies
• Flexible learning options with weekday/weekend batches and online/offline sessions

The training includes a balanced mix of theory and practical learning, where students work on live projects and real business scenarios. This hands-on approach helps learners understand key concepts, performance factors, and best practices required to succeed in social media marketing. The course is designed to develop industry-ready professionals with competitive skills needed in today’s digital landscape.

Search Engine Optimization (SEO)

The SEO training module at DSSD is designed to provide complete practical and conceptual knowledge of Search Engine Optimization. This course covers both basic and advanced SEO techniques, helping learners understand how search engines work and how websites achieve higher rankings organically.

The training focuses on hands-on practice with industry-relevant tools, guided by experienced professionals. Learners gain the skills required to increase website visibility, attract quality traffic, generate leads, and maintain top positions in search engine results. The module follows a 360-degree learning approach, covering all essential SEO concepts used in real-world digital marketing.

Key Learning Objectives

• Learn basic to advanced SEO skills
• Understand how search engines crawl, index, and rank websites
• Learn techniques to drive organic traffic and improve online visibility
• Gain knowledge of keyword research and data analysis methods
• Apply best SEO practices for higher website rankings
• Learn to identify, troubleshoot, and manage website SEO issues

The SEO training at DSSD is structured to be easy to understand and practice-oriented, suitable for beginners as well as advanced learners. Classes are available in weekday and weekend batches, with flexible learning options to match different schedules.

Google Ads
The Google Ads training module at DSSD is designed to help learners master paid advertising on Google’s platforms to generate instant traffic, leads, and sales. This module provides a clear understanding of how search, display, video, and remarketing ads work and how businesses can use them to achieve measurable results.

The training focuses on practical campaign creation and optimization, including keyword research, ad copywriting, bidding strategies, budget management, audience targeting, and conversion tracking. Learners work on real-time ad scenarios and understand how to improve ad performance while reducing cost per click and increasing ROI.

After completing this module, students will be able to plan, launch, monitor, and optimize Google Ads campaigns independently and confidently for different business goals.

Key Learning Outcomes

• Understand Google Ads account structure and campaign types
• Learn keyword research, bidding, and budget optimization techniques
• Create high-performing search, display, and video ads
• Track conversions and analyze campaign performance
• Learn remarketing strategies to re-engage potential customers
• Optimize ads to increase ROI and reduce ad spend

The Google Ads module is ideal for students, job seekers, marketing professionals, freelancers, and business owners who want to generate quick results through paid advertising.

Google AdSense is an advertising program by Google that enables website owners and publishers to earn revenue by displaying targeted ads on their websites or blogs. These ads can appear as text, image, video, or interactive formats and are automatically matched to the site’s content and audience. Managed entirely by Google, AdSense generates income through per-click or per-impression models, making it a simple and effective monetization solution.

Influencer Marketing

Influencer Marketing is a modern marketing strategy that leverages the credibility and reach of content creators to promote brands in an authentic way. Influencers—ranging from nano, micro, to macro and celebrity-level creators—engage audiences through relatable content, including product reviews, tutorials, lifestyle posts, and behind-the-scenes glimpses. These collaborations can be paid, barter-based, or performance-driven, giving brands flexibility in campaign design.

Campaigns span multiple platforms such as Instagram Stories, Reels, TikTok videos, YouTube content, and blogs, ensuring diverse touchpoints for maximum audience engagement. By partnering with influencers, brands can boost visibility, strengthen customer trust, increase engagement, and drive conversions more effectively than traditional advertising. The authenticity of influencer content resonates with audiences, making it a highly effective tool for building lasting relationships. With measurable outcomes and targeted reach, influencer marketing has become an indispensable part of modern digital strategies for brands across industries.